As we step into a new year, fashion enthusiasts are always searching for the next big thing – the hue that will define the season. And for 2023, that color is Viva Magenta! – a vibrant, energetic purply red that promises to inject a dose of excitement and vibrancy into every outfit.
Pantone, the leading authority on color trends, selected Viva Magenta! as its front-runner for 2023. This decision reflects a cultural shift towards a desire for more energy, more “vim and vigor,” as Pantone’s Executive Vice President of Color, Laurie Erickson, puts it. In a world increasingly dominated by digital communication and virtual experiences, Viva Magenta! offers a refreshing counterpoint, a physical manifestation of the desire for connection and a return to the real world.
Why Viva Magenta?
This captivating color boasts a unique combination of qualities. It’s neither purely red nor purely purple, existing in a fascinating liminal space that feels both familiar and fresh. Its intensity is balanced by a soft undertone, resulting in a shade that feels both dramatic and approachable.
How to Rock Viva Magenta!
The versatility of this color makes it perfect for any wardrobe. Pair it with neutrals like black or white for a classic and sophisticated look, or embrace its playful spirit with denim or green for a more casual vibe.
Here are some ways to incorporate Viva Magenta! into your outfits:
- Shoes: Opt for vibrant sneakers or ankle boots in this stunning shade.
- Accessories: Embrace statement necklaces, earrings, or scarves to add a touch of drama.
- Clothing: Look for dresses, tops, or jackets with subtle hints of Viva Magenta! for a chic and effortless look.
Viva Magenta! Across Industries
This captivating color isn’t just confined to fashion. Expect to see it across various industries, from home decor to beauty products and even tech gadgets.
As we move forward, Viva Magenta! will undoubtedly be a dominant force in the color palette of 2023. Embrace this energetic and empowering hue to add a touch of excitement and vibrancy to your life.
